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lundi, juillet 9 2018

Advertising: A Very Short Introduction download pdf

Winston Fletcher: Advertising: A Very Short Introduction

Advertising: A Very Short Introduction



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Author: Winston Fletcher
Number of Pages: 160 pages
Published Date: 15 Jul 2010
Publisher: Oxford University Press
Publication Country: Oxford, United Kingdom
Language: English
ISBN: 9780199568925
Download Link: Click Here
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How advertising works is not a question that has a simple answer. Advertising is a diverse entity and different campaigns work (or fail to work) in a plethora of different ways. Most advertising persuades people to buy things, but how? And who does it aim to persuade? And how are these decisions made? In this Very Short Introduction Winston Fletcher, an expert with extensive knowledge of advertising from the inside, aims to answer these questions, and in doing so, dispels some of the myths and misunderstandings surrounding the industry. The book contains a short history of advertising and an explanation of how the industry works, and how each of the parties (the advertisers , the media and the agencies) are involved. It considers the extensive spectrum of advertisers and their individual needs. It also looks at the financial side of advertising and asks how advertisers know if they have been successful, or whether the money they have spent has in fact been wasted. Fletcher concludes with a discussion about the controversial and unacceptable areas of advertising such as advertising products to children and advertising products such as cigarettes and alcohol. He also discusses the benefits of advertising and what the future may hold for the industry. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.

mercredi, février 21 2018

Global Cinderellas: Migrant Domestics and Newly Rich Employers in Taiwan free ebook

Pei-Chia Lan: Global Cinderellas: Migrant Domestics and Newly Rich Employers in Taiwan

Global Cinderellas: Migrant Domestics and Newly Rich Employers in Taiwan



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Author: Pei-Chia Lan
Number of Pages: 320 pages
Published Date: 04 Apr 2006
Publisher: Duke University Press
Publication Country: North Carolina, United States
Language: English
ISBN: 9780822337423
Download Link: Click Here
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mardi, février 20 2018

High Strain Rate Behavior of Nanocomposites and Nanocoatings free ebook

Prashant Jindal: High Strain Rate Behavior of Nanocomposites and Nanocoatings

High Strain Rate Behavior of Nanocomposites and Nanocoatings



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Author: Prashant Jindal
Number of Pages: 44 pages
Published Date: 14 Feb 2015
Publisher: Springer International Publishing AG
Publication Country: Cham, Switzerland
Language: English
ISBN: 9783319144801
Download Link: Click Here
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lundi, février 19 2018

Minimum-wage legislation in the United States and foreign countries free ebook

Henry Verrill Charles: Minimum-wage legislation in the United States and foreign countries

Minimum-wage legislation in the United States and foreign countries



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Author: Henry Verrill Charles
Number of Pages: 694 pages
Published Date: none
Publisher: Nobel Press
Publication Country: none
Language: English
ISBN: 9785518435872
Download Link: Click Here
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Studyguide for Issues in Economics Today by Guell, Robert, ISBN 9780073375700 free ebook

Cram101 Textbook Reviews: Studyguide for Issues in Economics Today by Guell, Robert, ISBN 9780073375700

Studyguide for Issues in Economics Today by Guell, Robert, ISBN 9780073375700



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Author: Cram101 Textbook Reviews
Number of Pages: 338 pages
Published Date: 31 Dec 2010
Publisher: CRAM101
Publication Country: Sim Valley, CA, United States
Language: English
ISBN: 9781617443893
Download Link: Click Here
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dimanche, février 18 2018

Introduction to Latin download pdf, epub

Susan C. Shelmerdine: Introduction to Latin

Introduction to Latin



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Author: Susan C. Shelmerdine
Number of Pages: 392 pages
Published Date: 01 Mar 2013
Publisher: Focus Publishing/R Pullins & Co
Publication Country: MA, United States
Language: English
ISBN: 9781585103904
Download Link: Click Here
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